Tasks for price, quantity and cost

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Fixing issues for locating

Costs, portions, prices

Value (C) – that is the amount of cash that must be paid for 1 merchandise (1 kg), that’s, for a unit of products.

For instance: 3 notebooks, 4 kg of sugar, 2 dozen eggs

Price (C) – is the amount of cash spent on the whole buy.

Rule 1

To seek out worth must worth multiply by quantity:

C u003d C Ok

Rule 2

To seek out quantity, must worth divide by worth:

Ok u003d C: C

Rule 3

To seek out worth, must worth divide by quantity:

C u003d C: Ok

A quick document of such duties is recorded within the desk:

video

What else impacts the value?

Revenue

Desired revenue stage. For every enterprise, the speed of return is only particular person. That is influenced by the options of the kind of enterprise, the dimensions of the corporate, the specifics of the enterprise. In any case, revenue margins are included within the worth of merchandise.

For instance. Let’s proceed with the examples above. The enterprise produces 200 models of merchandise and plans to obtain 2,000 rubles of revenue. To do that, from every bought product, it’s essential to make a revenue of 10 rubles. The price of 1 unit of manufacturing is 7.5 rubles. To make sure the required price of return, it’s essential to set a worth of 17.5 rubles.

Supplied that each one items are bought, the corporate will obtain: (200 * 17.5) – (200 * 7.5) = 3,500 – 1,500 = 2,000.

Product worth for shoppers

If the product is of larger worth to the top buyer, he’s keen to pay extra. Due to this fact, in such items, the revenue margin of the producer and the margins of intermediaries can exceed the associated fee by a number of occasions.

Demand Stimulation

The speed of gross sales of merchandise is strongly influenced by the attention of patrons. Promoting campaigns assist convey to shoppers details about the product, its high quality and advantages, and thereby stimulate demand. Nonetheless, promoting prices improve the price of manufacturing. Due to this fact, as a way to get hold of the required price of return, these prices should be taken into consideration within the worth.

Instance: 200 models of merchandise are produced at a price of seven.5 rubles / piece. The speed of return is 2,000 rubles. To do that, it’s essential to promote at a worth of 17.5 rubles per 1 unit of products. The corporate spends 500 rubles on an promoting marketing campaign. The price of 1 product thus will increase by 500 / 200 = 2.5 rubles and turns into equal to 10 rubles. If the corporate sells the products on the earlier worth, then the online revenue will probably be: (200 * 17.5) – (200 * 10) = 1,500 rubles.

From the earlier instance, we all know that as a way to obtain the speed of return, the value of 1 unit of manufacturing should be 10 rubles increased than the associated fee. Due to this fact, bearing in mind promoting prices, the mandatory worth is 20 rubles / unit of products.

Manner of promoting the products

When promoting items on to the top client, it’s doable to pursue a extra versatile pricing technique. If there’s a chain of intermediaries between the producer and the patron, the chances of influencing the value are decreased. Every of the intermediaries provides its personal markup to the acquisition worth of the products, and ultimately the patron receives a worth equal to the price of the products + the markup of the producer and all intermediaries.

Competitors

If the price of manufacturing is the decrease restrict of worth formation, then competitors determines the value vary, and generally the higher restrict. In mature markets, an organization can solely afford to cost increased costs than its rivals if:

  • provides the very best quality product;
  • provides the very best service;
  • is able to conduct large-scale promoting campaigns.

Or is the undisputed chief within the trade with a long-established model.

In different instances, it’s crucial to observe the costs of rivals and alter pricing in accordance with the state of affairs in the marketplace.

The best choice for an organization is the power to obtain a revenue margin at a set product worth decrease than that of rivals.

Typically an organization has to regulate its technique, sacrifice a few of the potential revenue and decrease the value as a way to be within the vary of market costs and never have issues promoting the products.

When working in aggressive markets, the producer will need to have the price of its merchandise no increased than that of rivals. In any other case, he won’t be able to take a powerful place available in the market within the occasion of a worth conflict.

Instance: Let’s return to the identical instance as above. Solely now let’s add 3 rivals. Competitor 1 sells related merchandise at a worth of 21 rubles / piece. Competitor 2 – 20 rubles / piece. Competitor 3 – 18 rubles / piece.

Right here the corporate can select from a number of methods:

  1. Set a worth of 20 rubles, spend money on advertising and marketing and attempt to pressure out rivals 2 and three with aggressive promoting campaigns.
  2. Set a worth of 25 rubles / piece, provide prospects a further high quality service and show the superior high quality of their merchandise.
  3. Rise beneath the market and set the value of 17.5 rubles. In an promoting marketing campaign (which prices 500 rubles), deal with cheaper costs. So the corporate will obtain a revenue lower than the specified price, however will be capable to shortly promote merchandise and acquire a foothold available in the market. Subsequently → improve manufacturing volumes and get extra revenue by promoting massive volumes of merchandise.

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